Partnership Acquisition Services

Chasing DAX giants or mid-market titans like Siemens, BMW or or SAP? They don’t buy direct—they rely on consultancies like Deloitte, EY, Accenture, or BCG to vet solutions. CRManagers delivers. Our 20+ year B2B strategists forge alliances with consultancy decision-makers, planting your software as their go-to for €100K–€1M+ deals. 

This isn’t standard sales—it’s a year-round, high-stakes hustle combining trade shows, events, virtual summits, and direct outreach. Unlock enterprise wins with CRManagers.

What It Is:
A premium, ongoing service to secure strategic partnerships with top consultancies (e.g., Deloitte, EY, Accenture, PwC, KPMG, BCG, Bain, McKinsey, MHP, Reply, TietoEVRY, Atos, Infosys, Wipro, Horváth, BearingPoint, Sopra Steria) for small to mid-sized software firms. Our senior strategists target consultancy Partners and Senior Consultants, embedding your solution’s strategic value to unlock enterprise projects. 

While trade shows are our sweet spot, we operate year-round via virtual and direct channels.

Why It Matters:

• Market Truth: DAX firms use consultancies for RFPs and tenders. Direct outreach fails, but partnerships win big.

• Specialized Hustle: Unlike product sales, partner acquisition plants long-term ideas in consultancy minds. Standard sales reps lack the C-level finesse and industry insight needed.

• CRManagers Edge: Our 20+ year pros deliver nuanced, strategic pitches across trade shows, virtual summits, and direct outreach, securing 3–8 partnerships per cycle that drive €200K–€1M+ deals.

How It Works:

• Strategy: We promote your products and services and target the who is who of German consultancies. We plan a year-round approach, including trade shows and virtual/direct channels.

• Outreach: Using our 1,000+ contact network, we target consultancy decision-makers, pre-scheduling VIP meetings with tailored pitches.

• Engagement: Our strategists engage execs with consultative dialogues, qualifying partnerships via BANT.

• Facilitation: We secure introductions and follow-ups, positioning your software for RFPs. Leads are captured GDPR-compliantly.

• Nurturing: Within 24 hours, you get partner reports with insights and next steps. We follow up for 4–8 weeks via email, calls, or LinkedIn.

• Analytics: Monthly reports track partnership-to-deal progress, integrated with your CRM (e.g., Salesforce).

Why CRManagers?

• Elite Expertise: Our strategists master C-level dialogues, planting strategic ideas—standard reps can’t compete.

• Year-Round Impact: Trade shows, virtual summits, and direct outreach deliver continuous results.

• High-Value Access: Our 1,000+ network targets execs who greenlight €1M+ projects.

• Proven ROI: In 2025, we secured 6 partnerships (EY, Reply, MHP), sparking €800K in RFPs in 90 days.

• Strategic Idea Planting: It’s about embedding long-term value (e.g., “Our ERP cuts client costs by 15%”), not quick sales. Standard reps lack the nuance.

• C-Level Finesse: Consultancy Partners expect strategic, industry-specific dialogues—our 20+ year pros deliver.

• Long-Term Focus: Alliances take months to bear fruit, requiring persistent, tailored nurturing.

• High Stakes: One partnership can unlock €1M+ deals, but missteps risk alienating key players.