How we work.

CRManagers setup process is designed to get your trade show lead generation firing on all cylinders. From understanding your products to targeting the right decision-makers, our 20+ year B2B sales pros ensure every booth-to-booth interaction at shows like Hannover Messe or Achema, IAA, Ligna, IFA, EMO, Internorga, Anuga and hundreds delivers high-value leads that convert.

Here’s how we onboard you for success in 3–4 weeks.

Step-by-Step Setup Process1. 

Kickoff Meeting: Understanding Your Goals and ProductsDuration: 1–2 hours (in-person or virtual)
What Happens:

• Client Introduction: You present your company, products/services, and goals for the trade show (e.g., lead volume, deal size, market entry).
• Product Deep Dive: You share key details about your offerings (e.g., SaaS platform, industrial automation solution, chemical engineering service), including unique selling points, features, and benefits. Provide brochures, demos, or technical specs.
• CRM’s Role: Our team outlines how we’ll represent you, using booth-to-booth engagement to target decision-makers like Vertriebsleiter or Marketingleiter. We clarify service models (Base: €1,500/day, Premium: €2,500/day, European Footprint: €2,000–€3,000/day).
• Deliverables: We agree on KPIs (e.g., 3–5 leads/day for Base, 5–8 for Premium) and select a target trade show (e.g., Hannover Messe, Achema).
  Why It Matters: Aligns CRM’s strategy with your objectives, ensuring our sales pros pitch your products with precision.
  Inspired By: KCC GmbH’s client onboarding process, emphasizing clear goal-setting and product understanding.

2. Basic Knowledge Transfer: Equipping Our TeamDuration: 2–3 days (Week 1)
What Happens:

• Product Training: You provide a 1–2 hour training session (virtual or in-person) for our senior sales managers, covering product functionality, use cases, and competitive advantages. For example, if you’re a SaaS scale-up, we learn your platform’s key features and customer pain points (e.g., cost savings, scalability).
• Materials Handover: Share marketing collateral (e.g., pitch decks, case studies, whitepapers) and any CRM data (e.g., existing customer profiles) to inform our approach.
• CRM Expertise: Our managers, with 20+ years of B2B experience, adapt your materials into concise, trade show-ready pitches tailored for C-level execs.
• Deliverables: A tailored pitch deck and FAQ sheet for trade show conversations, approved by you.
  Why It Matters: Ensures our team speaks your brand’s language, delivering confident, consultative pitches that resonate with decision-makers.
  Inspired By: SUXXEED’s focus on client-specific training to align outsourced teams with brand messaging.

3. Target Group Definition: Zeroing In on Decision-MakersDuration: 3–5 days (Week 1–2)
What Happens:

• Ideal Customer Profile (ICP): You define your target audience (e.g., Vertriebsleiter in automation, procurement heads in chemicals) with details on company size, industry, and pain points. We refine this using our 1,000+ enterprise contact network.
• Trade Show Analysis: We research attendee lists and exhibitor data for your chosen show (e.g., Hannover Messe, Achema) to identify decision-makers (60–70% of attendees influence purchases, CEIR data).
• Pre-Scheduling: We outreach via LinkedIn or email to pre-schedule 2–5 high-value meetings with key prospects (e.g., CTOs, Marketingleiter), ensuring maximum impact.
• Deliverables: A hit list of 50–100 target decision-makers with profiles (e.g., job title, company, pain points) and 2–5 confirmed meetings.
  Why It Matters: Focuses our booth-to-booth hustle on high-potential prospects, boosting lead quality (BANT-qualified) and conversion rates (10–20%).
  Inspired By: BrainProject’s data-driven targeting and pre-show matchmaking services.

4. Pitch Customization and RehearsalDuration: 2–3 days (Week 2)
What Happens:

• Pitch Development: Our senior managers craft tailored, consultative pitches based on your product details and target group pain points. For example, for an IT solution, we might ask, “How are you tackling cybersecurity challenges?” to spark dialogue.
• Client Feedback: We present the pitches to you for review, ensuring alignment with your brand voice and goals.
• Role-Playing: Our team rehearses trade show scenarios (e.g., objection handling, qualifying leads) to ensure flawless execution.
• Deliverables: Finalized pitch scripts and objection-handling guides, ready for booth-to-booth interactions.
  Why It Matters: Prepares our team to engage decision-makers with confidence, maximizing lead quality and deal potential (€50,000–€500,000 deals).
  Inspired By: SingularitySales’ emphasis on tailored, high-touch sales strategies for complex B2B products.

5. Pre-Show Logistics and SetupDuration: 3–5 days (Week 3)
What Happens:

• Booth Coordination: If you have a booth, we align with your setup, ensuring our managers integrate seamlessly (e.g., branded materials, demos). If no booth, we plan independent booth-to-booth routes to cover 20–30 exhibitors daily.
• Technology Setup: Configure lead capture tools (e.g., iCapture) and CRM integration (e.g., Salesforce, HubSpot) for real-time data collection. Ensure DSGVO compliance for German clients.
• Travel and Scheduling: Finalize travel plans for our senior managers to the trade show (e.g., Hannover, Frankfurt) and confirm daily schedules for booth visits and pre-scheduled meetings.
• Deliverables: A finalized show plan with booth visit routes, meeting schedules, and tech setup confirmation.
  Why It Matters: Ensures operational readiness, maximizing lead capture efficiency and client trust.
  Inspired By: KCC GmbH’s logistical planning for trade show execution.

6. Trade Show Execution: Booth-to-Booth HustleDuration: Show duration (3–5 days)
What Happens:

• Our senior sales managers hit the trade show floor, visiting 20–30 booths daily to engage decision-makers (e.g., Vertriebsleiter, Marketingleiter).
• Use consultative questions and tailored pitches to spark conversations, qualifying leads with BANT (Budget, Authority, Need, Timeline).
• Capture lead data instantly via apps like iCapture, ensuring seamless handoff to your CRM.
• Conduct pre-scheduled VIP meetings (if part of Premium or European Footprint packages).
• Deliverables: 3–5 leads/day (Base), 5–8 leads/day (Premium), or 10–15+ leads/day (Team), with daily progress updates.
  Why It Matters: Delivers high-quality leads (10–20% conversion rate) directly to decision-makers, bypassing digital noise.
  Inspired By: Your core booth-to-booth model, enhanced by BrainProject’s focus on high-value lead qualification.

7. Post-Show Follow-Up and ReportingDuration: 1–2 weeks post-show
What Happens:

• Lead Reports: Within 24 hours, you receive detailed lead reports with contact details, conversation notes, and next steps.
• Follow-Up Execution: Our team executes personalized follow-ups (emails, calls, LinkedIn) for 2–4 weeks (if part of Lead Nurturing add-on) to maintain momentum.
• Analytics: Weekly reports track lead progress, conversion rates, and deal closures, integrated with your CRM.
• Client Debrief: A 1-hour debrief session reviews show outcomes, ROI (e.g., €200,000 deals closed in 45 days), and next steps for future shows.
• Deliverables: Lead reports, follow-up campaign results, and analytics dashboard.
  Why It Matters: Ensures leads convert into deals (10–20% rate) and provides actionable insights for future campaigns.
  Inspired By: BrainProject’s post-show follow-up and DSGVO-compliant data handling.

Timeline Summary

• Week 1: Kickoff meeting, basic knowledge transfer (3–5 days).
• Week 2: Target group definition, pitch customization (5–8 days).
• Week 3: Pre-show logistics and setup (3–5 days).
• Show Week: Execution (3–5 days).
• Post-Show: Follow-up and reporting (1–2 weeks).
  Total: 3–4 weeks pre-show, plus show and follow-up.

Key Features of the Setup Process

• Client-Centric: Starts with your goals and products, ensuring alignment (inspired by SUXXEED’s client onboarding).
• Data-Driven: Uses attendee data and CRM’s 1,000+ contact network to target decision-makers (inspired by BrainProject’s research focus).
• Efficient: Completes setup in 3–4 weeks, delivering leads within days of the show.
• High-Touch: Leverages 20+ year expertise for tailored pitches and consultative engagement, unlike digital-heavy competitors (e.g., Umsatzgurus).
• DSGVO-Compliant: Ensures data security for German clients, as emphasized in FAQs.

Sample Deliverables for a New Client

• Client: SaaS scale-up targeting German automation firms at Hannover Messe 2025.
• Outputs:
  • Pitch deck tailored for target personas, addressing cost-saving pain points.
  • Hit list of 50 decision-makers (e.g., CTOs, procurement heads) with 3 pre-scheduled meetings.
  • 15 qualified leads (5/day, Premium Model) with a big deal potential.
  • Post-show report with follow-up plan and CRM integration.