FAQ Expo Sales Services
Sales on expos, trade shows and conferences?
CRManagers field is new customer acquisition, means initiating high-value clients to fuel growth.
It’s done by targeting decision-makers with authority, e.g., C-level execs, procurement heads and building relationships that convert.
At trade shows, where 60–70% of attendees influence purchases (CEIR data).
CRManagers visit relevant exhibitors, sparking conversations that digital channels can’t match.
Qualified leads ready for your team to close, fast-tracking your pipeline.
Why It Matters:
- Decision-makers are harder to reach via email. 5% open rates are often the highest rate. By phone 1% – 2% connect rates are typical.
- Face-to-face at trade shows drives 10–20% conversion rates vs. 1–2% for digital.
One big deal can transform your quarter.
Are sales people avoiding approach of new customers?
The Reality:
Yes, many sales reps dread acquisition. Cold calling feels like rejection roulette, and crafting emails that don’t land in spam is a grind.
Even seasoned teams hesitate when facing gatekeepers or low response rates.
Only a small percentage of salespeople have the necessary standing to approach high-level managers at large companies.
Trade shows can flip the script. Decision-makers are there, open to talk if they see relevance, and ready to explore solutions.
How CRM solves it:
- CRManagers sales pros thrive on direct engagement, confidently approaching decision makers at leading exibitor booths.
- Consultative conversations transporting your value, not pushy pitches.
- No more chasing ghosts — CRMmanagers target execs who are physically present and decision-ready.
What to expect?
Trade show lead generation crushes traditional methods.
Here’s the math:
- Lead Volume: Our senior sales managers deliver 5–8 qualified leads per day (Base Model) or 8–10 (Premium Model) at leading shows like Hannover Messe and many others.
- Conversion Rates: Trade show leads convert at 10–20% vs. 1–2% for cold emails or calls (Gartner data).
- Deal Value: One qualified lead can yield strategic deals, with 1–2 deals per show covering your investment completely.
- CRM’s Edge: Experts qualify leads using BANT (Budget, Authority, Need, Timeline), ensuring you focus on high-potential prospects.
Which trade shows do you target, how do you choose them?
- Focus is on Germany’s top B2B trade shows, like Hannover Messe, Achema, Motek, and it-sa, where decision-makers converge.
- Selection is based on your focus on industry (e.g., automation, IT, chemicals) and attendee data, ensuring high decision-maker density (60–70% influence purchases, CEIR data).
- We analyze attendee lists and event profiles to confirm high-value prospects before committing.
How do you ensure lead quality over quantity?
- Our 20+ year sales pros use BANT (Budget, Authority, Need, Timeline) to qualify leads on-site, targeting only decision-makers with real potential.
- Pre-show research pinpoints your ideal customer profile, skipping low-value contacts.
- We prioritize deep, consultative conversations over mass outreach, delivering high-potential leads versus dozens of duds.
Can you integrate with our existing trade show strategy?
- Yes! Our senior managers can work from your booth to boost your presence or operate independently, hitting other booths to maximize leads.
- We align with your branding and pitches, acting as an extension of your team.
- No booth? We represent you across the show floor, delivering leads without the thousands of setup cost.
How is the process?
Process
- Define Targets: We analyze your ideal customer profile (e.g., Plat Managers in automation) and target trade shows
- Pre-Show Prep: Research decision-makers using attendee lists and CRM data. Craft tailored pitches that hit pain points. Pre-schedule key meetings.
- Booth-to-Booth Action: Our senior sales managers visit 20–30 booths daily, engaging execs with consultative aproach.
- Lead Qualification: We use BANT to filter high-potential leads, capturing data via apps for instant handoff.
- Post-Show Follow-Up: Within 24 hours, you get detailed lead reports. We execute personalized emails/calls and integrate leads into your CRM.
- Track & Optimize: Weekly analytics track lead progress and deal closures, refining your strategy for the next show.
Full service or make it yourself?
Build In-House vs. Outsource with CRManagers:
In-House Challenges:
- Cost: Hiring and training a senior sales team costs a lot.
- Time: Building expertise takes 6–12 months, delaying results.
- Risk: Inexperienced reps may fumble or strand high-stakes conversations with C-level execs.
Outsourcing with CRManagers:
- Instant Expertise: Expo experienced managers are ready to go, no training needed.
- Cost-Effective: CRManagers actions delivers defined amount of qualified leads with no overhead.
- Scalability: Scale up for big shows or go lean for regional events.
- Focus: Your team closes deals while we handle the acquisition grind.
Why Outsource?
- Outsourcing with CRM cuts costs by 30–50% vs. in-house teams
- Delivers leads 10x faster than digital campaigns.
One trade show can transform your pipeline.
What if a trade show doesn’t deliver expected results?
What if a trade show doesn’t deliver expected results?
- We guarantee 3–5 leads/day (Base) or 5–8 (Premium). If we fall short, we will hunt leads after show by targeting exhibitors to make the numbers.
- Pre-show research minimizes risk by targeting high-potential booths and decision-makers.
- Our 20+ year expertise ensures consistent wins, even at smaller shows like all about automation.
How does your pricing compare to traditional sales outsourcing?
- Traditional generated trade show leads cost €500–€1,000 each but convert at 10–20% vs. €200–€500 for digital leads at 1–2% (Gartner data).
- CRManagers daily rate activities delivers 3–8 high-value leads, with one big deal yielding 10x+ ROI.
- Unlike pure digital activities, our face-to-face approach builds trust faster, closing deals quicker.